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MOTIONBUILDER^TM the Answer in Robb Roy's "What If"

The art of shooting music videos has definitely evolved since video killed the radio star in the 1980s. Today's music videos are more like short and punchy motion picture accompaniments to the hottest music on the charts. In many cases, the video becomes as much a part of the song's experience as the music and lyrics. And in very rare cases, the music video stands as a piece of art in its own right.

This is the case with Kevin Carrico's video for Detroit-based rock band Robb Roy's song "What If". Drawing on a wealth of experience and a wide-ranging skill set as a director, producer, and writer, Carrico was able to infuse the already emotional, moody song with a whole new level of meaning thanks to his nuanced, visceral treatment. Part noir film, part Expressionist homage, Carrico's interpretation of "What If" helps drive the song's message home, straight to the heart of the viewer.

Motion Capture - Part two

Even advanced technique cannot hide unnatural movements. After the theory behind 'motion capture', where we wrote about last month, it's now time to look at how it actually works. Therefore we visited Motek, an Amsterdam based company that specialized itself over the last years in the use of motion capture.

AVprof vakblad voor professionals in beeld en geluid - januari/februari 2001

Motion Capture steeds belangrijker voor AV-sector

Levende acteur transformeert tot virtueel schepsel

door Stijn van de Hulsbeek

Aan de rand van Amsterdam, min of meer verscholen op een industrieterrein, staat de studio van Motel. Dit bedrijf, dat gespecialiseerd is in motion capture, mag zich inmiddels verheugen in een internationale reputatie. Gek genoeg werkt Motek vooral voor buitenlandse opdrachtgevers.

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